CAMRA
OBJECTIVES
CAMRA's objectives
are to act as champion of the consumer in relation to the UK
and European beer and drinks industry. It aims to:
-
Maintain customer
rights
-
Promote quality,
choice and value for money
-
Support public
houses as a focus for community life
-
Campaign for
greater appreciation of traditional beers, ciders and perries
as part of national heritage and culture
-
Seek improvements
in all licensed premises and throughout the brewing industry
-
CAMRA also
seeks to promote real cider and perry through a sub-organisation
called APPLE. Like ale, these are traditional British drinks
and like ale, the traditional product is very different
to the "dead" version.
CAMRA also lobbies
at European level - the Commissions competition division is
always interested in the tied house system, reform of the uK
excise duty system will require EC approval, European legislation
affects ingredients, labelling and other such issues. |
